Cold emailing can be a powerful, low-cost customer acquisition channel. It entails connecting with an audience who may be potentially interested in your products or services, but did not opt in. When done properly, it can be instrumental in growing your business.
But success with cold email marketing doesn’t come easy. To create high-performing campaigns, you need to spend a lot of time finding email addresses, personalizing emails, and doing lots of trial and error to find the most effective communication strategy to attract customers. Personalization, in particular, is valuable in boosting open and response rates. Doing so at scale is a challenge, but can be done successfully with the right tools to increase deliverability and boost response rates.
Here are 10 cold email software designed to speed up and streamline your cold email marketing process to help generate revenue.
Klenty enables you to scale your outreach efforts by putting all repetitive tasks on autopilot. Its key features include bulk email sending, automated follow-ups, smart reminders, The software has a duplicate and collision detection so no prospect is accidentally contacted multiple times. Klenty is integrable with Salesforce, Pipeline, and other CRMs.
- Free 14-Day Trial
- Tall Plan – $30
- Grande Plan – $60
- Venti Plan – $100
Outreach is a user-friendly sales engagement platform with extensive cold emailing features. Their intelligent automation, email/call sequencing, custom schedules, and reply detection features ensure that no prospect falls off the radar. Outreach offers cloud, web, and Saas deployment.
- Free demo request available
- Price available by quote basis only
Apollo combines engagement and sales tools in one platform. Their LinkedIn Prospector feature enables users to use their Google Chrome extension to source contact information directly from LinkedIn. Apollo can also be integrated with other commonly used tools like Gmail, Outlook, Salesforce, Marketo, Hubspot, and more help enhance your workflow.
- Free Trial available
- Starter Plan – Starts at $0 per user / mo
- Basic Plan – $32 per user / mo
- Elite Plan – $125 per user / mo
- Unlimited Data Startup Program – $99 per user / mo
Mixmax is rich in features, including one-click scheduling tools, automated scheduling, workflow automations, CRM sync, web previews, polls, surveys, and more. They have a unique undo send functionality that allows you to recall emails that require fine-tuning to avoid sending blunders. Mixmas also conveniently lets you embed presentations and PDFs in an email.
- Free 14-Day Trial
- Starter Plan – $9 per user/month
- SMB Plan – $24 per user/month
- Growth Plan – $49 per user/month
Mailshake offers everything you need to build cold email campaigns, including the ability to send them straight from your gmail account. Their mail merge features lets you personalize and send emails in bulk within minutes. Mailshake also offers omni-channel sales sequences to help you connect with prospects not just in their inbox but also over the phone and on social media. Mailshake can be integrated with other tools like Zapier, Pipedrive, Salesforce, and Hubspot.
- 30-day Money-Back Guarantee
- Email Outreach Plan – $59 per user/month
- Sales Engagement Plan – $99 per user/month
Ideal for small to medium-sized B2B businesses, Woodpecker lets you to automate email sequences. With its reply detection feature, automated emails will cease to be sent once the recipient replies so the user can decide the appropriate subsequent action. Woodpecker has a Google Chrome extension and can be integrated with both Gmail and Outlook.
- Free 14-day trial
- Start-up Plan – $40 per seat/month
- Team Pro – $80 $50 per seat/month
Prospect.io is a multichannel sales automation platform that lets you reach prospects via emails, follow-up calls, and social media. Key features also include an Email Finder and Email Verifier. The platform can be conveniently accessed through their Google Chrome extension while you’re browsing for ease of use.
- Essential Plan – $79/month (+$29/month per additional user)
- Business Plan – $129/month (+$39/month per additional user)
- Enterprise Plan – Customized
A favorite among seasoned marketers, Lemlist is an affordable tool that keeps its focus on enhancing your cold emailing results. In-depth reporting, event-triggered emails, drip campaigns, dynamic content, and lead tracking are just a few of their cold email features.
- Free 14-Day Trial
- Silver Plan – $29/month
- Gold Plan – $49 per user/month
Quickmail is best for those looking to accomplish more advanced customizations. It allows users to create and execute complex campaigns, and works with Outlook, Gmail, and custom inboxes. It is also optimized for collaboration, allowing teams to manage campaigns together from one dashboard.
- Basic Plan – $49/month
- Pro Plan – $69/month
Close.io is a cloud-based sales communication platform. Its long list of features include personalized templates, one-touch communication, email scheduling, automated follow-ups, and real-time reporting. An organized interaction history enables you to easily keep track of all touchpoints with each prospect, whether it’s through email or calls, without manual data entry.
- Starter Plan – $35 $25 per user/month
- Basic Plan – $65 per user/month
- Professional – $95 per user/month
These cold email software come with a lot of features, but the most important takeaway is to learn how to use them in order to connect with prospects on a personal level. With the right tools, you’ll be able to significantly reduce the time you spend on sending cold emails so you can focus on generating income.