October 13, 2021
video marketing
From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television.  Over the years video marketing has proven to be effective for promoting almost anything. But things have changed since then with the revolution of the internet. Nowadays it’s easy to ignore ads, skip videos, and...
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logo shape psychology
To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that these logos have more of an effect than we give them credit for.  Any designer worth their salt knows that there’s a lot...
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emotional marketing
Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup of coffee or the computer you work on has stories behind them, leading to other multiverses of stories entangled with each other that...
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brand colours
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on your branding and design, and we can almost guarantee that you won’t be able to convey the message you want to get across....
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creativity and data
For decades, marketing was considered as the “make things pretty” department of the business world.  However, we now live in a world ruled by figures. Organizations are utilizing data to create more efficient and effective marketing campaigns. For so long, marketing professionals have relied exclusively on creativity and imagination that they seem to have developed...
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