By

angelique
relatable marketing
If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close friends. Posting funny gifs, sharing memes, and making relevant pop culture references.  Surprisingly enough, it works! People on social media seem to enjoy the variety of personalities that different brands have...
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AS Blog Post Why Weird Works Thumbnail
Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd dance commercials, you can see brands utilize weirdness with varying degrees of success. Brands today will often use memes, pop culture references, odd personas, and some even take it to the...
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video marketing
From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television.  Over the years video marketing has proven to be effective for promoting almost anything. But things have changed since then with the revolution of the internet. Nowadays it’s easy to ignore ads, skip videos, and...
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logo shape psychology
To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that these logos have more of an effect than we give them credit for.  Any designer worth their salt knows that there’s a lot...
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emotional marketing
Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup of coffee or the computer you work on has stories behind them, leading to other multiverses of stories entangled with each other that...
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brand colours
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on your branding and design, and we can almost guarantee that you won’t be able to convey the message you want to get across....
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creativity and data
For decades, marketing was considered as the “make things pretty” department of the business world.  However, we now live in a world ruled by figures. Organizations are utilizing data to create more efficient and effective marketing campaigns. For so long, marketing professionals have relied exclusively on creativity and imagination that they seem to have developed...
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Email Marketing
Over the years, the email has evolved to be more than just a tool for exchanging information—its vital role in marketing has also been recognized, and businesses whether big or small are now using this highly valuable tool for their marketing efforts. Today, the spotlight is on email marketing – here’s everything you need to...
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Instagram
We’re no strangers to Instagram’s beginnings as a place in the internet where we go to for our daily dose of adorable dog videos, mouth-watering food posts, stalking our celebrity crushes, and of course, for posting our #selfies.  Up until today, we still use Instagram for these things—but who knew that since rising to popularity...
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visual marketing
Having excellent visual content is vital in successfully executing any marketing campaign. Even if you have a potentially strong strategy laid out, without visual elements, reaching out to your audiences and selling your product would almost be impossible. But how exactly does visual marketing work, and what are the explanations behind its proven effectiveness in...
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