By

janica
woman reading about brand from book
A brand refers to a name, design, symbol, slogan, and other features that are used to identify a business. It’s how you know a laptop is a Macbook if you see an apple silhouette, or how the colors blue, red, yellow, and green in that particular order will remind you of Google. This practice used...
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Running a business ultimately means that you’re going to really sell a product and that means you’re going to need a refined sales deck, and with changing times, technologies, and trends your sales deck is going to need to evolve. Catching the attention of investors can be quite a challenge nowadays and simply presenting a...
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covid 19
The onset of the COVID-19 CoronaVirus has caught most people off-guard. It has not only plagued people’s health but also the business sector as a whole. Public and private sectors are struggling to survive as the world finds a cure for the CoronaVirus.     Global Lockdowns and Limited Movement   Schools and most businesses have...
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Outsource
It takes a whole team of experts to get the biggest return on investment on your marketing efforts. Marketing requires a certain level of focus, experience, and even aggression in order to be successful and sustainable, which can be difficult to achieve when you’re also busy with the other core aspects of your business.   ...
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Cold emailing can be a powerful, low-cost customer acquisition channel. It entails connecting with an audience who may be potentially interested in your products or services, but did not opt in. When done properly, it can be instrumental in growing your business.   But success with cold email marketing doesn’t come easy. To create high-performing...
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Basecamp App
Often when entrepreneurs start brainstorming sessions about the direction that they want their company to go to and the many ways they can provide added value, there’s a tendency to go off tangent. Wanting to do so much is completely understandable since most businesses start with addressing a major societal concern, whether it’s for improving...
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Performance isn’t the only thing that matters when it comes to businesses. Companies usually put most of their effort to bring in more sales, grow the business, and have more profit. It becomes confusing to these companies when, despite their efforts, the numbers just aren’t changing. What should be done is to change the mindset...
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A recent trend over the past few years is attracting new customers by telling the story of how the company came to be. It makes complete sense because, through storytelling, the company is showing what sets them apart from others and why their business is to be supported. A successful breakthrough is something to celebrate...
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Social media has become a vital platform for many businesses to expand their digital marketing campaigns. It helped many organizations to establish a stronger online presence and gain more recognition from the online world. The tricky part is finding an effective strategy to capture and generate engagement from their target audience. Because of this, companies...
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Today’s marketing landscape is continuously changing. What is effective before may not be as helpful now. This is why companies are steadfast about keeping themselves updated when it comes to latest trends in the industry. As a result they’ve discovered tons of alternative strategies to promote their brand. Among those methods comes the appearance of...
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