Category

Digital Marketing
relatable marketing
If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close friends. Posting funny gifs, sharing memes, and making relevant pop culture references.  Surprisingly enough, it works! People on social media seem to enjoy the variety of personalities that different brands have...
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AS Blog Post Why Weird Works Thumbnail
Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd dance commercials, you can see brands utilize weirdness with varying degrees of success. Brands today will often use memes, pop culture references, odd personas, and some even take it to the...
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video marketing
From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television.  Over the years video marketing has proven to be effective for promoting almost anything. But things have changed since then with the revolution of the internet. Nowadays it’s easy to ignore ads, skip videos, and...
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emotional marketing
Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup of coffee or the computer you work on has stories behind them, leading to other multiverses of stories entangled with each other that...
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creativity and data
For decades, marketing was considered as the “make things pretty” department of the business world.  However, we now live in a world ruled by figures. Organizations are utilizing data to create more efficient and effective marketing campaigns. For so long, marketing professionals have relied exclusively on creativity and imagination that they seem to have developed...
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video production
An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their social media or feature them on the homepage of their website. If done correctly, an explainer video can...
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designing a timeless logo
A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a logo is probably one of the first things you think about; everything from text, symbols, and even color. But the best logos in the world aren’t only easily recognizable, they’re also...
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Instagram
We’re no strangers to Instagram’s beginnings as a place in the internet where we go to for our daily dose of adorable dog videos, mouth-watering food posts, stalking our celebrity crushes, and of course, for posting our #selfies.  Up until today, we still use Instagram for these things—but who knew that since rising to popularity...
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visual marketing
Having excellent visual content is vital in successfully executing any marketing campaign. Even if you have a potentially strong strategy laid out, without visual elements, reaching out to your audiences and selling your product would almost be impossible. But how exactly does visual marketing work, and what are the explanations behind its proven effectiveness in...
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woman reading about brand from book
A brand refers to a name, design, symbol, slogan, and other features that are used to identify a business. It’s how you know a laptop is a Macbook if you see an apple silhouette, or how the colors blue, red, yellow, and green in that particular order will remind you of Google. This practice used...
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