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Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention, brand awareness, and ultimately sell whatever a company is selling — be it cereal or comic books. A mascot or brand character can...
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An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their social media or feature them on the homepage of their website. If done correctly, an explainer video can...
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Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping society and the way companies do branding and business through their increased social awareness and eccentric tastes.   Aesthetics are vital… Contrary to what baby boomers might tell you, the...
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As competitive as the current business landscape is, companies are getting more and more creative in securing long-term bonds with their prospects, and in ensuring that all bases in the purchase funnel are covered. But in doing so, there is one essential process that should not be overlooked—lead generation. In this article, we will be...
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Often when entrepreneurs start brainstorming sessions about the direction that they want their company to go to and the many ways they can provide added value, there’s a tendency to go off tangent. Wanting to do so much is completely understandable since most businesses start with addressing a major societal concern, whether it’s for improving...
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Performance isn’t the only thing that matters when it comes to businesses. Companies usually put most of their effort to bring in more sales, grow the business, and have more profit. It becomes confusing to these companies when, despite their efforts, the numbers just aren’t changing. What should be done is to change the mindset...
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A recent trend over the past few years is attracting new customers by telling the story of how the company came to be. It makes complete sense because, through storytelling, the company is showing what sets them apart from others and why their business is to be supported. A successful breakthrough is something to celebrate...
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Social media has become a vital platform for many businesses to expand their digital marketing campaigns. It helped many organizations to establish a stronger online presence and gain more recognition from the online world. The tricky part is finding an effective strategy to capture and generate engagement from their target audience. Because of this, companies...
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Today’s marketing landscape is continuously changing. What is effective before may not be as helpful now. This is why companies are steadfast about keeping themselves updated when it comes to latest trends in the industry. As a result they’ve discovered tons of alternative strategies to promote their brand. Among those methods comes the appearance of...
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For years now, Halloween is celebrated as an event to remember or commemorate the souls of people who passed away. You can trace back this tradition from 2,000 years ago which originated in a Gaelic festival known as Samhain. This is originally meant to appease and welcome the spirits of the dead who are making...
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