Design Retention
logo shape psychology
To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that these logos have more of an effect than we give them credit for.  Any designer worth their salt knows that there’s a lot...
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designing a timeless logo
A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a logo is probably one of the first things you think about; everything from text, symbols, and even color. But the best logos in the world aren’t only easily recognizable, they’re also...
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