Four seats.
Thirty days.
Zero cost.
A 1:1 advisory sprint for funded B2B founders. One hour a week with operators who've scaled from seed to public. Find the real bottleneck — leave with the plan that fixes it.
Applications close
Apply in 90 seconds
No deck. No data room. One honest answer.
You're in the pool.
We read every application ourselves and will be in touch after .
Say it where it counts
Don't rant it on Reddit. Bring it to the table.
You can't say it to investors. Or the team. So it ends up in a LinkedIn hot take or an anonymous thread at 1am. Upvotes aren't answers.
“Demos are landing but deals aren't getting done. Product's right, team's shipping. What am I missing?”
▲ 47 upvotes · 23 comments · 0 next steps
Same problem — said out loud, in private, to operators who've fixed it before.
- Diagnosis, not hot takes
- Next moves after every session
- A GTM plan by day 30
Why this exists
You don't lack answers. You're buried in overconfident ones.
AI flooded every channel with someone's playbook. Founders don't stall from too few ideas — they stall from ten “urgent” problems that all feel real.
The scarce skill is subtraction: find the one bottleneck that matters, kill the rest. That's the month. And often it isn't product at all — it's the trust gap between a great demo and a signature.
No board seat. No cap table stake. Say the part you can't say anywhere else. We're in the room with you — not outside talking down to you.
What you get
What four founders walk away with
The weekly hour
A 1:1 working session every week with Angelique and Adrian. No juniors. No handoffs.
A private Slack channel
For the 2am worry and the deal that just wobbled. We're in it with you between sessions.
A plan anchored to the right problem
By day 30: a tailored GTM plan, 2–3 narrative themes, and how buyers come to trust you.
Straight answers, zero agenda
Your problem, not just the business problem. Board politics, buy-in, misalignment — fair game.
How it works
Thirty days. One bottleneck. No homework.
Apply
One honest question. 90 seconds. Closes .
Selection
Every application read personally. Four founders by .
The sprint
Week 1: setup + short intake, so we start deep. Weeks 2–4: working sessions, Slack in between.
Day 30
The plan — plus clarity on what not to chase.
Who gets a seat
Four seats. Here's who they're for.
- ✓You founded a B2B tech product. AI-noisy market? Even better.
- ✓You've raised $2.5M+ — roughly seed to Series A.
- ✓You're ready to be candid. The work only bites on the real problem.
Not you yet?
No hard feelings — this cohort is deliberately narrow. Follow along on LinkedIn; we share what we learn.
The catch
“What's the catch?” There isn't one.
No cost
No fees, no equity, no invoice at day 31.
No obligation
No contracts. Walk away at any point.
No heavy lift
An hour a week. No deck, no data room, no prep.
Private by default
Sessions and Slack stay between us. Full stop.
Why free? We want the unfiltered view of what founders are up against right now — and the best partnerships start with proof, not pitches.
Who you'll work with
Operators, not observers
Angelique Strauss
CEO & Co-Founder, AScaleX
GTM and growth executive shaping how B2B companies scale. As CEO of AScaleX, she advises on revenue operations and AI-driven growth. An operator first, she pairs strategy with hands-on execution, drawing on 10+ years leading global teams and managing $40M+ ARR across international markets. Her track record spans $50M+ in funding supported and 60%+ of new business driven in under a year. Forbes Business Council member and contributor.
Adrian Barrow
Brand & Business Strategist
Brand and business strategist, thirty years in. Led strategy at R/GA, Goodby Silverstein & Partners, and J. Walter Thompson before starting his own practice. Now advises funded B2B founders on positioning and market defensibility. What he does best: help a founder find the one real problem in a pile of plausible ones, and let the rest go. Writing a book on brand in the AI era.
FAQ
The questions founders actually ask
Is this really free?
Yes. No fees, no equity, no obligations — during or after. One hour a week for a month.
Why only four founders?
It's real 1:1 work, not a webinar. Four is the max we can go deep with at one time.
Who actually runs the sessions?
Angelique and Adrian — on the calls and in your Slack. No associates, no handoffs.
What happens after the 30 days?
Nothing, unless we both want more. The plan is yours either way. No pitch at day 31.
I haven't raised $2.5M yet. Can I still apply?
It's firm — this cohort is built for funded companies with real traction. Not there yet? Follow us on LinkedIn; we share what we learn from every cohort.
What do you get out of it?
An unfiltered view of what founders face right now — and the chance to prove we're useful. If we are, you'll know it. So will we.
Four seats. None of them are taken yet.
The application takes less time than your last stand-up.
Apply now