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website designer
16
Dec

To Effect and Affect: Building A Psychology-Driven UI/UX Design

How many times have you encountered a website so bland, it didn’t take you more than 5 seconds to close your browser window; or one that struck you so much, it made you want to instantly fill out that sign up page? Just when you thought you know a lot because you’ve read our color...
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relatable marketing
10
Nov

Nailing The Brand: Is Your Marketing Relatable or Pandering?

If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close friends. Posting funny gifs, sharing memes, and making relevant pop culture references.  Surprisingly enough, it works! People on social media seem to enjoy the variety of personalities that different brands have...
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AS Blog Post Why Weird Works Thumbnail
09
Nov

Strange In A Good Way: Why Weird Works In Marketing

Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd dance commercials, you can see brands utilize weirdness with varying degrees of success. Brands today will often use memes, pop culture references, odd personas, and some even take it to the...
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video marketing
13
Oct

Filming Success: 7 Video Marketing Strategies That Work

From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television.  Over the years video marketing has proven to be effective for promoting almost anything. But things have changed since then with the revolution of the internet. Nowadays it’s easy to ignore ads, skip videos, and...
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logo shape psychology
13
Oct

Shape Up Your Brand: The Psychology of Logos and the Importance of Design

To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that these logos have more of an effect than we give them credit for.  Any designer worth their salt knows that there’s a lot...
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emotional marketing
13
Oct

To Touch Is To Feel: A Guide to Emotional Marketing

Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup of coffee or the computer you work on has stories behind them, leading to other multiverses of stories entangled with each other that...
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brand colours
13
Oct

The Psychology of Colors: The Essence of Hues in Marketing and Branding

Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on your branding and design, and we can almost guarantee that you won’t be able to convey the message you want to get across....
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creativity and data
13
Oct

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

For decades, marketing was considered as the “make things pretty” department of the business world.  However, we now live in a world ruled by figures. Organizations are utilizing data to create more efficient and effective marketing campaigns. For so long, marketing professionals have relied exclusively on creativity and imagination that they seem to have developed...
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brand design
01
Sep

Using Brand Characters to Boost Market Connection, Brand Retention, and Image

Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention, brand awareness, and ultimately sell whatever a company is selling — be it cereal or comic books. A mascot or brand character can...
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