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Email Marketing

How Emails are Transforming the Marketing Industry

Over the years, the email has evolved to be more than just a tool for exchanging information—its vital role in marketing has also been recognized, and businesses whether big or small are now using this highly valuable tool for their marketing efforts. Today, the spotlight is on email marketing – here’s everything you need to...
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Making Your Brand #IGWorthy: Using Instagram For Marketing Your Business

We’re no strangers to Instagram’s beginnings as a place in the internet where we go to for our daily dose of adorable dog videos, mouth-watering food posts, stalking our celebrity crushes, and of course, for posting our #selfies.  Up until today, we still use Instagram for these things—but who knew that since rising to popularity...
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visual marketing

When Pictures Paint a Thousand Campaigns: Understanding the Impact of Visual Media in Marketing Strategies

Having excellent visual content is vital in successfully executing any marketing campaign. Even if you have a potentially strong strategy laid out, without visual elements, reaching out to your audiences and selling your product would almost be impossible. But how exactly does visual marketing work, and what are the explanations behind its proven effectiveness in...
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woman reading about brand from book

Building a Personal Brand

A brand refers to a name, design, symbol, slogan, and other features that are used to identify a business. It’s how you know a laptop is a Macbook if you see an apple silhouette, or how the colors blue, red, yellow, and green in that particular order will remind you of Google. This practice used...
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group people working out business plan office compressed

Do’s and Don’ts for an Effective Sales Deck

Running a business ultimately means that you’re going to really sell a product and that means you’re going to need a refined sales deck, and with changing times, technologies, and trends your sales deck is going to need to evolve. Catching the attention of investors can be quite a challenge nowadays and simply presenting a...
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Online learning

15 Online Courses to Help You Expand Your Knowledge

Nowadays information is just at the tip of your fingertips, you can go online for anything and everything you need! From the most popular to the most niche topics you will be hard pressed to not find something about it with one quick web search. It is no surprise that the internet also has a...
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Top Disruptor Companies in 2020

‘Disruptor’ is often used in a bad connotation, usually meaning to cause a disturbance or problem. But in the business world, it has a much better reputation. Disruptors produce innovations that ultimately create a new market or push existing leaders out of their stronghold. They do this by creating a product, service, or process that...
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Remote Tools to Use

11 Best Tools for Keeping an Organized and Productive Online Work Space

Maybe you’re a team that works with an overseas partner, maybe you’re a team made up of several different people all of which are overseas, or maybe you just happen to find yourself stuck at home during a global pandemic with no feasible way of traveling from your home to your workplace and back.  ...
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covid 19

Commerce in the Time of CoronaVirus: A Summary of Events Test

The onset of the COVID-19 CoronaVirus has caught most people off-guard. It has not only plagued people’s health but also the business sector as a whole. Public and private sectors are struggling to survive as the world finds a cure for the CoronaVirus.     Global Lockdowns and Limited Movement   Schools and most businesses have...
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