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Commerce in the Time of CoronaVirus: A Summary of Events

April 13, 2020

The onset of the COVID-19 CoronaVirus has caught most people off-guard. It has not only plagued people's health but also the business sector as a whole. Public and private sectors are struggling to survive as the world finds a cure… Read more

Outsourcing Success Stories: 37Signals’ Decision to Refocus Efforts to the Basecamp Product

March 6, 2020

Often when entrepreneurs start brainstorming sessions about the direction that they want their company to go to and the many ways they can provide added value, there’s a tendency to go off tangent. Wanting to do so much is completely… Read more

Changing the Mindset: Focusing on the People First Before the Numbers

January 24, 2020

Performance isn’t the only thing that matters when it comes to businesses. Companies usually put most of their effort to bring in more sales, grow the business, and have more profit. It becomes confusing to these companies when, despite their… Read more

Tales of Innovation: Why Companies Should Focus on Storytelling

January 10, 2020

A recent trend over the past few years is attracting new customers by telling the story of how the company came to be. It makes complete sense because, through storytelling, the company is showing what sets them apart from others… Read more

Online Marketing 101: How Is Your Content Affecting Your Social Media Marketing Initiatives?

January 7, 2020

Social media has become a vital platform for many businesses to expand their digital marketing campaigns. It helped many organizations to establish a stronger online presence and gain more recognition from the online world. The tricky part is finding an… Read more

The Hidden Agenda: Ensuring the Success of Collaborative Marketing

November 18, 2019

Today's marketing landscape is continuously changing. What is effective before may not be as helpful now. This is why companies are steadfast about keeping themselves updated when it comes to latest trends in the industry. As a result they've discovered… Read more