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video marketing
13
Oct

Filming Success: 7 Video Marketing Strategies That Work

From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television.  Over the years video marketing has proven to be effective for promoting almost anything. But things have changed since then with the revolution of the internet. Nowadays it’s easy to ignore ads, skip videos, and...
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logo shape psychology
13
Oct

Shape Up Your Brand: The Psychology of Logos and the Importance of Design

To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that these logos have more of an effect than we give them credit for.  Any designer worth their salt knows that there’s a lot...
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emotional marketing
13
Oct

To Touch Is To Feel: A Guide to Emotional Marketing

Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup of coffee or the computer you work on has stories behind them, leading to other multiverses of stories entangled with each other that...
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brand colours
13
Oct

The Psychology of Colors: The Essence of Hues in Marketing and Branding

Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on your branding and design, and we can almost guarantee that you won’t be able to convey the message you want to get across....
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creativity and data
13
Oct

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

For decades, marketing was considered as the “make things pretty” department of the business world.  However, we now live in a world ruled by figures. Organizations are utilizing data to create more efficient and effective marketing campaigns. For so long, marketing professionals have relied exclusively on creativity and imagination that they seem to have developed...
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01
Sep

Using Brand Characters to Boost Market Connection, Brand Retention, and Image

Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention, brand awareness, and ultimately sell whatever a company is selling — be it cereal or comic books. A mascot or brand character can...
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01
Sep

12 Tips On How To Produce Effective Explainer Videos in 2021

An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their social media or feature them on the homepage of their website. If done correctly, an explainer video can...
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01
Sep

How Millennials and Gen Z Aesthetics Are Affecting Branding

Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping society and the way companies do branding and business through their increased social awareness and eccentric tastes.   Aesthetics are vital… Contrary to what baby boomers might tell you, the...
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good website design and responsiveness
01
Sep

World Wow Web: 5 Key Principles of a Good Web Design

Any designer worth their salt knows that in order to capture the elusive attention of today’s audiences, going visual in your marketing collateral is key. Particularly for your website that contains all vital information about your brand, its design could either make or break customer engagement, especially when you only have a few precious seconds...
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