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Companies
22
Jul

Top Disruptor Companies in 2020

‘Disruptor’ is often used in a bad connotation, usually meaning to cause a disturbance or problem. But in the business world, it has a much better reputation. Disruptors produce innovations that ultimately create a new market or push existing leaders out of their stronghold. They do this by creating a product, service, or process that...
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Remote Tools to Use
06
Jul

11 Best Tools for Keeping an Organized and Productive Online Work Space

Maybe you’re a team that works with an overseas partner, maybe you’re a team made up of several different people all of which are overseas, or maybe you just happen to find yourself stuck at home during a global pandemic with no feasible way of traveling from your home to your workplace and back.  ...
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covid 19
03
Jul

Commerce in the Time of CoronaVirus: A Summary of Events Test

The onset of the COVID-19 CoronaVirus has caught most people off-guard. It has not only plagued people’s health but also the business sector as a whole. Public and private sectors are struggling to survive as the world finds a cure for the CoronaVirus.     Global Lockdowns and Limited Movement   Schools and most businesses have...
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Outsource
03
Jul

The Outsourcing Debate is Irrelevant Test

It takes a whole team of experts to get the biggest return on investment on your marketing efforts. Marketing requires a certain level of focus, experience, and even aggression in order to be successful and sustainable, which can be difficult to achieve when you’re also busy with the other core aspects of your business.   ...
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04
Jun

10 Best Cold Email Software to Help You Close Deals Effectively

Cold emailing can be a powerful, low-cost customer acquisition channel. It entails connecting with an audience who may be potentially interested in your products or services, but did not opt in. When done properly, it can be instrumental in growing your business.   But success with cold email marketing doesn’t come easy. To create high-performing...
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Basecamp App
06
Mar

Outsourcing Success Stories: 37Signals’ Decision to Refocus Efforts to the Basecamp Product

Often when entrepreneurs start brainstorming sessions about the direction that they want their company to go to and the many ways they can provide added value, there’s a tendency to go off tangent. Wanting to do so much is completely understandable since most businesses start with addressing a major societal concern, whether it’s for improving...
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24
Jan

Changing the Mindset: Focusing on the People First Before the Numbers

Performance isn’t the only thing that matters when it comes to businesses. Companies usually put most of their effort to bring in more sales, grow the business, and have more profit. It becomes confusing to these companies when, despite their efforts, the numbers just aren’t changing. What should be done is to change the mindset...
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10
Jan

Tales of Innovation: Why Companies Should Focus on Storytelling

A recent trend over the past few years is attracting new customers by telling the story of how the company came to be. It makes complete sense because, through storytelling, the company is showing what sets them apart from others and why their business is to be supported. A successful breakthrough is something to celebrate...
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07
Jan

Online Marketing 101: How Is Your Content Affecting Your Social Media Marketing Initiatives?

Social media has become a vital platform for many businesses to expand their digital marketing campaigns. It helped many organizations to establish a stronger online presence and gain more recognition from the online world. The tricky part is finding an effective strategy to capture and generate engagement from their target audience. Because of this, companies...
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