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video production
01
Sep

12 Tips On How To Produce Effective and Compelling Explainer Videos

An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses host explainer videos on their social media or feature them on the homepage of their website. If done correctly, an explainer video can...
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millennial and gen z marketing
01
Sep

Generation of Creatives: How Millennials and Gen Z Aesthetics Are Affecting Branding

Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping society and the way companies do branding and business through their increased social awareness and eccentric tastes. Aesthetics are vital… Contrary to what baby boomers might tell you, the Internet...
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good website design and responsiveness
01
Sep

World Wow Web: 5 Key Principles of a Good Web Design

Any designer worth their salt knows that in order to capture the elusive attention of today’s audiences, going visual in your marketing collateral is key. Particularly for your website that contains all vital information about your brand, its design could either make or break customer engagement, especially when you only have a few precious seconds...
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designing a timeless logo
19
Aug

Business Branding: How to Make a Timeless Logo

A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a logo is probably one of the first things you think about; everything from text, symbols, and even color. But the best logos in the world aren’t only easily recognizable, they’re also...
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lead generation tips
10
Jul

Lead Generation 101: Boosting Your Inbound Marketing Strategy through Qualified Leads

As competitive as the current business landscape is, companies are getting more and more creative in securing long-term bonds with their prospects, and in ensuring that all bases in the purchase funnel are covered. But in doing so, there is one essential process that should not be overlooked—lead generation. In this article, we will be...
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Email Marketing
10
Jun

History and Timeline: How Emails are Transforming the Marketing Industry

Over the years, the email has evolved to be more than just a tool for exchanging information—its vital role in marketing has also been recognized, and businesses whether big or small are now using this highly valuable tool for their marketing efforts. Today, the spotlight is on email marketing – here’s everything you need to...
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Instagram
27
May

Making Your Brand #IGWorthy: Using Instagram For Marketing Your Business

We’re no strangers to Instagram’s beginnings as a place in the internet where we go to for our daily dose of adorable dog videos, mouth-watering food posts, stalking our celebrity crushes, and of course, for posting our #selfies.  Up until today, we still use Instagram for these things—but who knew that since rising to popularity...
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visual marketing
10
May

When Pictures Paint a Thousand Campaigns: Understanding the Impact of Visual Media in Marketing Strategies

Having excellent visual content is vital in successfully executing any marketing campaign. Even if you have a potentially strong strategy laid out, without visual elements, reaching out to your audiences and selling your product would almost be impossible. But how exactly does visual marketing work, and what are the explanations behind its proven effectiveness in...
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woman reading about brand from book
20
Mar

Building a Personal Brand

A brand refers to a name, design, symbol, slogan, and other features that are used to identify a business. It’s how you know a laptop is a Macbook if you see an apple silhouette, or how the colors blue, red, yellow, and green in that particular order will remind you of Google. This practice used...
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