Month / August 2021
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![brand design]()
Using Brand Characters to Boost Market Connection, Brand Retention, and Image
Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention,…
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![video production]()
12 Tips On How To Produce Effective and Compelling Explainer Videos
An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way. Most businesses…
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![millennial and gen z marketing]()
Generation of Creatives: How Millennials and Gen Z Aesthetics Are Affecting Branding
Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping society and the way companies do branding…
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![good website design and responsiveness]()
World Wow Web: 5 Key Principles of a Good Web Design
Any designer worth their salt knows that in order to capture the elusive attention of today’s audiences, going visual in your marketing collateral is key. Particularly for your website that contains all…
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![designing a timeless logo]()
Business Branding: How to Make a Timeless Logo
A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a logo is probably one of the first things…
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