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Actionable insights, trends,
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Building a Personal Brand

A brand refers to a name, design, symbol, slogan, and other features that are used to identify a business. It’s how you know a…

Do’s and Don’ts for an Effective Sales Deck

Do’s and Don’ts for an Effective Sales Deck

Running a business ultimately means that you’re going to really sell a product and that means you’re going to need a refined sales deck,…

Commerce in the Time of CoronaVirus: A Summary of Events Test

Commerce in the Time of CoronaVirus: A Summary of Events Test

The onset of the COVID-19 CoronaVirus has caught most people off-guard. It has not only plagued people’s health but also the business sector as…

The Outsourcing Debate is Irrelevant Test

The Outsourcing Debate is Irrelevant Test

It takes a whole team of experts to get the biggest return on investment on your marketing efforts. Marketing requires a certain level of…

Events

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Is TikTok the New King of Marketing? How Brands are Winning with Short-Form Video

Is TikTok the New King of Marketing? How Brands are Winning with Short-Form Video

The latest titan to emerge in marketing is TikTok, with its addictive short-form video content that has captivated millions globally. This platform, along with…

Social Media on Fast Forward: How Generative AI is Changing the Game

Social Media on Fast Forward: How Generative AI is Changing the Game

Imagine a world where producing captivating content for social media becomes a simple task. No more rushing to come up with ideas, looking blankly…

Can a Robot Know You Better Than Yourself? AI and the Personalized Marketing Revolution

Can a Robot Know You Better Than Yourself? AI and the Personalized Marketing Revolution

Imagine a marketing campaign that anticipates your desires before you even know them. This is the power of Artificial Intelligence (AI) in marketing. In…

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To Effect and Affect: Building A Psychology-Driven UI/UX Design

To Effect and Affect: Building A Psychology-Driven UI/UX Design

How many times have you encountered a website so bland, it didn’t take you more than 5 seconds to close your browser window; or…

World Wow Web: 5 Key Principles of a Good Web Design

World Wow Web: 5 Key Principles of a Good Web Design

Any designer worth their salt knows that in order to capture the elusive attention of today’s audiences, going visual in your marketing collateral is…

Podcast

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Taking a Stand: Why Purpose-Driven Marketing is the Future

Taking a Stand: Why Purpose-Driven Marketing is the Future

Brands are not only expected to provide quality products and services, but also to stand for something beyond profits. Purpose-driven marketing, where a company…

Is TikTok the New King of Marketing? How Brands are Winning with Short-Form Video

Is TikTok the New King of Marketing? How Brands are Winning with Short-Form Video

The latest titan to emerge in marketing is TikTok, with its addictive short-form video content that has captivated millions globally. This platform, along with…

Social Media on Fast Forward: How Generative AI is Changing the Game

Social Media on Fast Forward: How Generative AI is Changing the Game

Imagine a world where producing captivating content for social media becomes a simple task. No more rushing to come up with ideas, looking blankly…

The Power of Us: How Brands are Building Communities Through User-Generated Content

The Power of Us: How Brands are Building Communities Through User-Generated Content

The relationship between brands and consumers has transformed from simple transactions to dynamic and meaningful interactions. Forward-thinking companies are embracing this shift by strategically…

Why Every Business Needs a Winning Growth Marketing Strategy

Why Every Business Needs a Winning Growth Marketing Strategy

Ever feel like you’re always chasing the next big marketing trend, and then hoping it’ll be the answer to your business’ explosive growth? We’ve…

Forget Celebrity Endorsements: Why Nano and Micro-Influencers Are Taking Over Influencer Marketing

Forget Celebrity Endorsements: Why Nano and Micro-Influencers Are Taking Over Influencer Marketing

Remember the good ol’ days when a single celeb shout-out could send sales through the roof? Yeah, those times are fading faster than a…

Nailing The Brand: Is Your Marketing Relatable or Pandering?

If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close…

Strange In A Good Way: Why Weird Works In Marketing

Strange In A Good Way: Why Weird Works In Marketing

Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd…

Filming Success: 7 Video Marketing Strategies That Work

Filming Success: 7 Video Marketing Strategies That Work

From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television. Over the years video…

To Touch Is To Feel: A Guide to Emotional Marketing

To Touch Is To Feel: A Guide to Emotional Marketing

Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for…

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns

For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by…

12 Tips On How To Produce Effective and Compelling Explainer Videos

12 Tips On How To Produce Effective and Compelling Explainer Videos

An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea…

Business Branding: How to Make a Timeless Logo

A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a…

Making Your Brand #IGWorthy: Using Instagram For Marketing Your Business

We’re no strangers to Instagram’s beginnings as a place in the internet where we go to for our daily dose of adorable dog videos,…

When Pictures Paint a Thousand Campaigns: Understanding the Impact of Visual Media in Marketing Strategies

When Pictures Paint a Thousand Campaigns: Understanding the Impact of Visual Media in Marketing Strategies

Having excellent visual content is vital in successfully executing any marketing campaign. Even if you have a potentially strong strategy laid out, without visual…

Building a Personal Brand

A brand refers to a name, design, symbol, slogan, and other features that are used to identify a business. It’s how you know a…