Inside WingDriver: The AI System Preventing Road Accidents in Real Time

On this episode of Ascend: Stories of Scale, Angelique Strauss sits down with André Azevedo, CEO and Co-Founder of WingDriver, to explore how AI and smartphones are being used to detect distracted and fatigued driving in real time.

Road accidents caused by distraction and fatigue remain one of the most persistent global safety challenges. 

On this episode, Angelique and Tracey sit down with André Azevedo, the CEO of WingDriver about how the company is using AI to detect risky driving behavior in real time, before it leads to an accident.

Instead of relying on expensive vehicle hardware or niche in-car systems, WingDriver takes a radically different approach: turning the smartphone into an intelligent driver safety assistant.

Key Takeaways

  • How WingDriver uses on-device AI and computer vision on smartphones to detect driver distraction and fatigue in real time
  • Why a privacy-first, hardware-free approach makes advanced driver monitoring scalable and GDPR-compliant
  • How WingDriver integrates as both an app and SDK for ride-hailing, fleets, insurance, and automotive platforms
  • The GTM strategy of validating impact through paid 3–6 month proof-of-concept deployments
  • How the company is scaling globally across multiple regions while expanding into new use cases like motorcycle safety

Founders: André Azevedo

Speakers

André Azevedo

André Azevedo

CEO, WingDriver

André Azevedo is a serial entrepreneur and product builder with over 20 years of experience across AI, mobility, and digital health, based between Portugal and the USA. 

He has founded and scaled multiple ventures. At WingDriver, he leads the development of a smartphone-based AI platform that detects driver distraction and fatigue in real time to reduce road accidents at scale. His expertise spans product development, business strategy, and building high-performing global teams to turn disruptive ideas into scalable solutions.

Angelique Strauss

Angelique Strauss

CEO/Founder, AScaleX

Angelique Strauss is the CEO of AScaleX, where she works with companies to improve operational efficiency, accelerate revenue growth, and build strategic partnerships that support long-term scale. With more than ten years of experience leading international teams, she has helped organizations unlock significant business expansion and drive measurable growth.

  • 10+ years of experience across B2B technology, fintech, edtech, security & compliance, enterprise technology, and professional sports.
  • Venture growth and fundraising leader with contributions to over $50M in combined funding across fintech and edtech companies.
  • Generated over $2M in client pipeline from a single integrated campaign.
  • Contributed to more than 60% of new business generation in under a year through strategic GTM execution.
  • Known for combining operator-level execution with strategic leadership to drive scalable growth.
  • Forbes Business Council member and contributor
Tracey Windsor

Tracey Windsor

CEO/Co-Founder, Windsor Edge

Tracey Windsor is CEO and Co-founder of Windsor Edge, where she leverages her expertise in finance, business strategy, and development to guide organizations in fundraising, investments, and digital campaigns at both national and global levels. Before entering the finance and business sector, Tracey spent a decade producing, choreographing, and performing in video productions, a background that sharpened her storytelling skills and ability to engage and inspire audiences.