On this episode, Nicolas Moncarz, Founding Engineer at The Mobile-First Company, joins strategic growth advisors Angelique and Tracey to break down what it takes to build and scale software for underserved small businesses.
From architecting the technical foundations that powered the flagship app Alo to 50% month-over-month growth and 5,000+ businesses, to involving product engineers directly in distribution and content, the panel reveals the engineering and operational playbook behind challenging legacy enterprise software.
Key Takeaways
- Addressing market gaps by building affordable, accessible SMB tools without the cost and complexity of enterprise software.
- Prioritizing operational outcomes by solving practical problems to keep businesses running smoothly.
- Scaling through technical excellence by growing Alo 50% month-over-month to 5,000+ businesses through performance, code quality, and AI.
- Driving engineer ownership by involving product engineers across the entire product lifecycle.
- Building localized feedback loops through regional sales teams across the U.S. and Europe to uncover needs and strengthen customer relationships.
- Expanding the product ecosystem by leveraging Alo’s product-market fit to develop complementary tools like Do and Claim.
Speakers
Fernando Nicolas Moncarz,
Founding Engineer, Mobile-First Company
Fernando Nicolas Moncarz (frequently referred to as Nicolas Moncarz) is a Founding Engineer at The Mobile-First Company, where he helps architect and build lightweight, mobile-first software designed to replace legacy enterprise tools for small and medium-sized businesses.
Operating at the intersection of technical architecture, product design, and customer-facing distribution, he has played a central role in developing products across their ecosystem, including their flagship app, Allo.
Prior to joining The Mobile-First Company, his background spans software engineering roles across AI and conversational intelligence platforms like XSELL Technologies as well as Web3 development, giving him a versatile, full-lifecycle engineering skill set that bridges complex technical execution with rapid, user-centered product delivery.
Angelique Strauss
CEO/Founder, AScaleX
Angelique Strauss is the CEO of AScaleX, where she works with companies to improve operational efficiency, accelerate revenue growth, and build strategic partnerships that support long-term scale. With more than ten years of experience leading international teams, she has helped organizations unlock significant business expansion and drive measurable growth.
- 10+ years of experience across B2B technology, fintech, edtech, security & compliance, enterprise technology, and professional sports.
- Venture growth and fundraising leader with contributions to over $50M in combined funding across fintech and edtech companies.
- Generated over $2M in client pipeline from a single integrated campaign.
- Contributed to more than 60% of new business generation in under a year through strategic GTM execution.
- Known for combining operator-level execution with strategic leadership to drive scalable growth.
- Forbes Business Council member and contributor
Tracey Windsor
CEO/Co-Founder, Windsor Edge
Tracey Windsor is CEO and Co-founder of Windsor Edge, where she leverages her expertise in finance, business strategy, and development to guide organizations in fundraising, investments, and digital campaigns at both national and global levels. Before entering the finance and business sector, Tracey spent a decade producing, choreographing, and performing in video productions, a background that sharpened her storytelling skills and ability to engage and inspire audiences.
