Tag / Purpose-Driven Marketing
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Taking a Stand: Why Purpose-Driven Marketing is the Future
Brands are not only expected to provide quality products and services, but also to stand for something beyond profits. Purpose-driven marketing, where a company aligns with social and environmental causes, has transitioned…
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Generation of Creatives: How Millennials and Gen Z Aesthetics Are Affecting Branding
Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping society and the way companies do branding…
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