Category / Digital Marketing
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![relatable marketing]()
Nailing The Brand: Is Your Marketing Relatable or Pandering?
If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close friends. Posting funny gifs, sharing memes, and making…
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![AS Blog Post Why Weird Works Thumbnail]()
Strange In A Good Way: Why Weird Works In Marketing
Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd dance commercials, you can see brands utilize weirdness…
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![video marketing]()
Filming Success: 7 Video Marketing Strategies That Work
From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television. Over the years video marketing has proven to be effective for promoting…
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![emotional marketing]()
To Touch Is To Feel: A Guide to Emotional Marketing
Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup…
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![creativity and data]()
Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns
For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by figures. Organizations are utilizing data to create more…
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