Category / Digital Marketing
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The Power of Us: How Brands are Building Communities Through User-Generated Content
The relationship between brands and consumers has transformed from simple transactions to dynamic and meaningful interactions. Forward-thinking companies are embracing this shift by strategically leveraging user-generated content (UGC) to foster a two-way…
November 29, 2024 -
Why Every Business Needs a Winning Growth Marketing Strategy
Ever feel like you’re always chasing the next big marketing trend, and then hoping it’ll be the answer to your business’ explosive growth? We’ve all been that person. But what if there…
September 25, 2024 -
Forget Celebrity Endorsements: Why Nano and Micro-Influencers Are Taking Over Influencer Marketing
Remember the good ol’ days when a single celeb shout-out could send sales through the roof? Yeah, those times are fading faster than a disappearing Instagram story. The influencer game is totally…
September 17, 2024 -
Nailing The Brand: Is Your Marketing Relatable or Pandering?
If you haven’t noticed it by now several brands are being weird…really weird. Nowadays you’ll frequently see brands talking to consumers like they’re close friends. Posting funny gifs, sharing memes, and making…
November 10, 2021 -
Strange In A Good Way: Why Weird Works In Marketing
Nowadays it’s pretty common to see brands doing something out of the ordinary. Whether they’re using strange mascots, surreal visuals, pop art, or odd dance commercials, you can see brands utilize weirdness…
November 8, 2021
Recent Posts
- The Power of Us: How Brands are Building Communities Through User-Generated Content
- Can a Robot Know You Better Than Yourself? AI and the Personalized Marketing Revolution
- Why Every Business Needs a Winning Growth Marketing Strategy
- Forget Celebrity Endorsements: Why Nano and Micro-Influencers Are Taking Over Influencer Marketing
- To Effect and Affect: Building A Psychology-Driven UI/UX Design