Month / October 2021
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![video marketing]()
Filming Success: 7 Video Marketing Strategies That Work
From the earliest commercials to the latest movie trailers, marketing in videos has been around since the dawn of television. Over the years video marketing has proven to be effective for promoting…
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![logo shape psychology]()
Shape Up Your Brand: The Psychology of Logos and the Importance of Design
To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that…
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![emotional marketing]()
To Touch Is To Feel: A Guide to Emotional Marketing
Stories happen all around us every day — we just don’t often realize it. Some bring delight and relaxation; some others are not for the faint of heart. Even your morning cup…
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![brand colours]()
The Psychology of Colors: The Essence of Hues in Marketing and Branding
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on…
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![creativity and data]()
Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns
For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by figures. Organizations are utilizing data to create more…
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