Tag / brand identity
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![brand colours]()
The Psychology of Colors: The Essence of Hues in Marketing and Branding
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on…
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![brand design]()
Using Brand Characters to Boost Market Connection, Brand Retention, and Image
Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention,…
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