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brand identity

The Psychology of Colors: The Essence of Hues in Marketing and Branding

Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of...

Using Brand Characters to Boost Market Connection, Brand Retention, and Image

Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And...