Tag / digital marketing
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Taking a Stand: Why Purpose-Driven Marketing is the Future
Brands are not only expected to provide quality products and services, but also to stand for something beyond profits. Purpose-driven marketing, where a company aligns with social and environmental causes, has transitioned…
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Making Your Brand #IGWorthy: Using Instagram For Marketing Your Business
We’re no strangers to Instagram’s beginnings as a place in the internet where we go to for our daily dose of adorable dog videos, mouth-watering food posts, stalking our celebrity crushes, and…
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When Pictures Paint a Thousand Campaigns: Understanding the Impact of Visual Media in Marketing Strategies
Having excellent visual content is vital in successfully executing any marketing campaign. Even if you have a potentially strong strategy laid out, without visual elements, reaching out to your audiences and selling…
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10 Best Cold Email Software to Help You Close Deals Effectively
Cold emailing can be a powerful, low-cost customer acquisition channel. It entails connecting with an audience who may be potentially interested in your products or services, but did not opt in. When…
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