Category / Branding
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Refresh and Revive: Mastering the Art of Rebranding
Picture your brand as your most loved pair of sneakers. When you got them, they were the trendiest shoes in the neighborhood. But now, they appear slightly worn out, while the latest…
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How Tiny Titans Can Conquer the Digital Jungle: Brand Positioning for Small Businesses
Ever feel like your small business is a David among a sea of Goliaths? You’re not alone. Anyone who’s come across big brands and their huge advertising budgets can and will feel…
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To Effect and Affect: Building A Psychology-Driven UI/UX Design
How many times have you encountered a website so bland, it didn’t take you more than 5 seconds to close your browser window; or one that struck you so much, it made…
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Shape Up Your Brand: The Psychology of Logos and the Importance of Design
To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that…
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The Psychology of Colors: The Essence of Hues in Marketing and Branding
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on…
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