Category / Branding / Website Design / Website Optimization
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![website designer]()
To Effect and Affect: Building A Psychology-Driven UI/UX Design
How many times have you encountered a website so bland, it didn’t take you more than 5 seconds to close your browser window; or one that struck you so much, it made…
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![logo shape psychology]()
Shape Up Your Brand: The Psychology of Logos and the Importance of Design
To the average customer or audience, a company’s choice of branding isn’t something they focus on since people usually won’t dissect or analyze a logo. But what they don’t know is that…
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![brand colours]()
The Psychology of Colors: The Essence of Hues in Marketing and Branding
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking emotions. Use the wrong color combination on…
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![creativity and data]()
Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns
For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by figures. Organizations are utilizing data to create more…
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![brand design]()
Using Brand Characters to Boost Market Connection, Brand Retention, and Image
Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention,…
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