Category / Branding / Digital Marketing
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![creativity and data]()
Painting by Numbers: How Creativity & Analytics Make Winning Marketing Campaigns
For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by figures. Organizations are utilizing data to create more…
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![brand design]()
Using Brand Characters to Boost Market Connection, Brand Retention, and Image
Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both have the same purpose of garnering attention,…
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![millennial and gen z marketing]()
Generation of Creatives: How Millennials and Gen Z Aesthetics Are Affecting Branding
Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping society and the way companies do branding…
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![designing a timeless logo]()
Business Branding: How to Make a Timeless Logo
A good logo will always be recognizable but a great logo is timeless. When designing or creating a brand for your company having a logo is probably one of the first things…
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