
The Psychology of Colors: The Essence of Hues in Marketing and Branding
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking…
Colors breathe life to any design. They are a direct visual representation of a brand’s identity; they reflect any mood, and are capable of evoking…
For decades, marketing was considered as the “make things pretty” department of the business world. However, we now live in a world ruled by figures.…
Asking the question what’s the deal with mascots is like asking why people like superheroes. Both are colorful characters with plenty of personalities. And both…
An explainer video is a short-form video that is used for marketing or sales purposes that highlights a company’s product, service, or business idea in…
Say what you want about millennials (young adults between the age of 22-37) and Gen Z (currently between 10-22 years old), but ‘Millzys’ are reshaping…
Any designer worth their salt knows that in order to capture the elusive attention of today’s audiences, going visual in your marketing collateral is key.…
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